This Is Why Your Content Marketing Failed

Content marketing makes a lot of promises. Make a few blog posts and suddenly an avalanche of raving fans will be scouring your website and begging you to take their hard earned dollars. That’s rarely how it plays out. More often than not your business will make a few sporadic posts, receive a few likes and clicks, and then underwhelmed and demoralised the team will quietly get back to whatever is urgent and important that day. There is no silver bullet that will make your business an overnight success. Having said that, I am a big believer that establishing...

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