Author: Sean Withford

Your Recruitment Agency Is Boring

This is going to be controversial…. But your recruitment agency is probably bland. Old news. Blah. Before you lynch me, let me explain…. (and after that I’ll suggest a few solutions!) Does your recruitment agency have a Unique Selling Proposition (USP)? If yes, I will take a guess that it’s some combination of:- Your X number of years industry experience Your rigorous focus on service delivery An honest/fresh/refreshing approach to recruitment Was I close? Sorry… your USP just might be the Usual Selling Proposition and not that unique after all. Most agencies have a combination of these 3 points...

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This Is Why Your Content Marketing Failed

Content marketing makes a lot of promises. Make a few blog posts and suddenly an avalanche of raving fans will be scouring your website and begging you to take their hard earned dollars. That’s rarely how it plays out. More often than not your business will make a few sporadic posts, receive a few likes and clicks, and then underwhelmed and demoralised the team will quietly get back to whatever is urgent and important that day. There is no silver bullet that will make your business an overnight success. Having said that, I am a big believer that establishing...

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9 Best Practices That Recruiters Can Swipe From Online Retail

Look, I get it. Recruitment isn’t the same as selling a widget. People and our shifting expectations and emotions make recruitment delivery infinitely more complex and challenging to navigate. However, that doesn’t mean that there isn’t a ton of value that recruiters can achieve by taking the learnings of one industry and applying it to our own. Over time I’ve worked in recruitment, technology, sales, marketing, and eCommerce. In recent months I’ve been working on an online retail store and I can see some huge opportunities for smart recruiters to create a point of difference for themselves by applying...

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A Recruiter’s 4 Pillar Social Media Audit

A social strategy is a powerful way for recruiters to build a successful team and business. If you are a recruiter, and you are reading this on LinkedIn, then odds are you are already in engaging in using social media in your recruitment process. BUT there are 4 pillars to a successful social strategy for an agency, and chances are that right now you might not be executing across all of the 4 pillars. Let’s take a look.. Listening – Social listening involves regularly monitoring and responding to customer service and potential reputation management issues that are occurring on...

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