The recently released PwC “What Workers Want” report emphasises the importance of focusing on employee attraction rather than purely retention. Eloquent has conducted numerous employee value proposition studies with organisations across Australia and we’ve consistently observed this ever-changing landscape of employee expectations and workplace dynamics. In response to this shift, I believe it’s crucial for companies […]
The war for talent is real in Australia with the lowest unemployment rate on record in over 50 years. As a HR professional, you understand the crucial role employer branding plays in attracting and retaining the best employees. A strong, compelling Employer Value Proposition (EVP) is essential to stand out in today’s competitive job market, […]
B2B marketers are continually searching for the most impactful and cost-efficient ways to reach their target audience. And while many have been quick to embrace the power of social media platforms such as LinkedIn, Facebook, and Twitter, many are overlooking a critical component of their content marketing plan: YouTube. Here at Eloquent we believe that […]
Behavioural marketing is a powerful and data-driven approach that leverages insights into consumer behaviour to inform and shape marketing strategies. It is a discipline that has gained significant popularity in recent years, with businesses across all industries adopting it to improve their marketing outcomes. In this article, we will explore the advantages of using behavioural […]
Employer branding videos are an increasingly popular way for companies to showcase their unique culture, values, and benefits to attract and retain top talent. While they can be a valuable tool in building your company’s reputation as a great place to work, it’s crucial to avoid common mistakes in order to make the most of […]
In today’s highly competitive job market, having a strong employer brand is more important than ever – and the perfect employer brand video is the ideal tactic to attract the right talent into your business. With Australian unemployment at a 50-year low, it’s becoming increasingly difficult for companies to attract and retain top talent. This […]
Are you looking to build a brand that stands out in Sydney’s crowded market? Look no further than Eloquent, a Sydney marketing agency that specialises in creating brands that truly connect with customers. We know that building a strong brand is not rocket science – but there is actually some science involved! That’s why we’ve […]
As a business leader, you know the importance of having a strong marketing strategy to help your company grow and succeed. Whether you’re a small startup or a large corporation, a well-executed marketing campaign can make all the difference in attracting and retaining customers. But with so many marketing agencies to choose from, it can […]
Are you considering hiring a full service digital marketing agency to help grow your business? If so, this blog is for you. Here we discuss the 7 key benefits of working with a full-service digital marketing agency and how they can help your business succeed. By the end of this blog, you’ll better understand why […]
As a marketer, you know the importance of having a strong digital presence. But with so many digital marketing agencies out there, you are probably asking yourself “How to hire a digital marketing agency?” It’s crucial to find an agency that understands your audience, works in a collaborative and transparent manner, and has the experience […]