Our integrated content marketing methodology At Eloquent, we’ve developed a comprehensive approach to content marketing by combining critical insights about how people actually make buying decisions. Video builds trust in an AI world. Emotions fuel B2B decisions. Buyer journeys follow unpredictable paths. Different stakeholders require tailored content. Strategic amplification makes content visible. Your experts provide […]
The content performance winner hiding in plain sight I spent last month conducting a detailed content analysis across 15 of our clients’ digital properties. The results were both striking and expected. Across every industry—legal, accounting, IT, construction, healthcare, aged care, NDIS—one content type consistently outperformed everything else by margins that weren’t even close: Client success […]
The 40,000-view wake-up call I was reviewing analytics with a construction firm last week when something caught my eye. A simple two-minute video of their senior project manager explaining a complex foundation challenge had racked up over 40,000 views on LinkedIn. It was well-produced but straightforward—just their expert on site, speaking directly to camera about […]
The invisible decision-makers I heard something interesting during a client workshop last month. “We know our buyer perfectly,” the GM declared confidently. “Mid-level IT manager, technical background, 35-45, concerned about system integration.” The marketing director cleared her throat: “Except the IT manager never signs off on the purchase,” she said. “They champion it, but the […]
The myth of the linear buyer journey I’ve got a question for you. When was the last time you made a significant purchase by moving neatly from awareness to consideration to decision? Never, right? Yet this is exactly how most marketing teams structure their content—as if prospects follow a predictable, linear path that ends with […]
Why Your Content Marketing Strategy Needs a “Content Playground” in 2025 Have you noticed your carefully crafted marketing funnel isn’t delivering the results it once did? There’s a reason for that. The days of visualising a buyer journey of a neat, linear journey from awareness to decision have gone the way of the fax machine. […]
Essential Marketing Statistics Every Australian Marketer Needs to Know in 2025 The Australian marketing scene is a dynamic beast, constantly shifting with new technologies and evolving consumer behaviours. In 2025, making informed decisions based on solid data is essential for growth. This blog post pulls together the crucial marketing statistics every Australian marketer needs to […]
As the world races to adopt chatbots, automated emails, and algorithm-powered ads. But the irony is that the more technology advances, the more customers crave human connection. This is where video testimonials and case studies become your ultimate advantage. They can act as your most persuasive salespeople, working tirelessly to build trust, close deals, and turn […]
Marketing leaders are no strangers to juggling multiple priorities, but now they face a new challenge: an AI that might just want to take over the campaign reins. It’s no longer a distant threat; it’s already here, sipping your coffee and asking if it can handle your marketing strategy. Agentic AI in marketing represents systems […]
Behind every B2B purchase decision lies a web of human emotions, group dynamics, and psychological drivers that most marketing completely misses. While business decisions appear rational on the surface, human psychology drives the entire process. “The data shows that 95% of purchase decisions happen in the subconscious mind,” explains Sean Withford, co-founder and director of […]