How You Can Be Everywhere That Your Ideal Customers Are
B2B marketers, #sales leaders and stick-figure lovers – this video is for you!
This is the tactic that is crushing it for our clients at the moment – so much so that I don’t really want to share it 😉
This approach works really well if you have a defined target audience of specific prospects you want to sell your solutions into.
How our omnipresence #marketing strategy works:
- Get a list of your ideal prospects
- Upload them as a custom audience into the relevant ad platforms
- Target them with high-value content across multiple platforms
- Follow them up with some one-to-one email outreach (you can use some smart automation here)
- Follow it up with calls if they haven’t responded to your 1-to-1 email outreach
It works because:
- You are everywhere they are
- The tight audience targeting means no wastage of your advertising budget
- Your email outreach and calls are going to EXACTLY the same people that have been seeing your marketing over the last few weeks / months.
This close alignment of sales and #digitalmarketing and virtually no ad spend wastage is why I love this strategy.
Useful? Questions? Let me know below!
And if you’d like to learn more, Click here to sign up for a FREE 1-hour Growth Implementation Plan Session where you will get a detailed plan for your business showing how you can use digital marketing to predictably generate customers.