We help build your brand and drive business growth by implementing highly effective digital marketing strategies that capture the hearts and minds of your customers.

Contacts

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1300 265 233

Marketing Strategy

The Ultimate List of Marketing Statistics for 2021

Social Media Platforms

Facebook

Advertising

  • The average cost per click for any Facebook ad is $1.72
  • The average price for Facebook Ads decreased 6% in 2019
  • Facebook reports that 1.95 billion people can be reached through ads
  • 44% of Facebook’s ad audience is female
  • 56% of Facebook’s ad audience is male
  • 58% of marketers plan on increasing their use of Facebook ads over the next 12 months
  • 94% of Facebook Ad revenue is from mobile
  • Overall Facebook Ad impressions increased 37% in 2019

Device

  • Mobile dominates usage, with 98% of Facebook users accessing the app by any type of mobile device
  • 80.8% of Facebook users access Facebook on Android devices
  • 14.2% of Facebook users access Facebook on IOS devices

Activity

  • A typical user likes 12 posts, comments on 6 posts, and shares 1 post in a 30 day period (If someone likes your post, how lucky are you!)
  • 88% of Facebook users claim to be on the app to keep in contact with family and friends
  • In 2019, an eMarkteter study found that daily social media use was decreasing. Facebook use decreased by nearly 2% compared to previous years.
  • The best time to post on Facebook is between 11 a.m. and 2 p.m. on Wednesday and Thursday

Demographics

  • Users 65 years and older are the fastest-growing group on Facebook, growing to nearly 40% in 2019
  • Gen X are reducing their FB usage
  • Fewer teens are using Facebook now than in previous years
  • 74% of Facebook users are high-income earners

Instagram

Advertising

Usage

Brand Usage

Demographics

Australian Insights

LinkedIn

Performance

Usage

Publishing

YouTube

Advertising

Usage

  • There are now 2 billion unique YouTube users every month
  • Mobile dominates, with 70% of the total watch time coming from mobile devices on YouTube
  • YouTube users are highly engaged, watching an average of one billion hours of video every day.
  • Product reviews, how-tos and vlogs are among the top three types of videos uploaded by content creators
  • Over 90% of shoppers have discovered a brand or product through the platform.

Pinterest

Usage

Email Marketing

General

B2B

Mobile Email

Open Rates

Clickthrough rates

Personalisation

ROI

Content Marketing

B2B

  • 84% of B2B marketers are outsourcing content creation
  • Infographics, photos, charts and other image content have seen a 56% increase for B2B marketers in 2019 in comparison to the previous year.
  • Social media (95%), blog posts/short articles (89%) and email newsletter (81%) are the top three types of content B2B marketers used in 2018/2019.
  • B2B marketers have increased their audio and visual content by 64% in 2019 in comparison to the previous year.

B2C

  • 40% of B2C content marketers only look at competitors once per year

Videos

Blogs

Podcasts

  • Monthly podcast listeners subscribe to an average of seven different podcasts
  • 17% of marketers plan to incorporate podcasts into their content marketing strategy
  • 48% of podcast listening is at home, 26% is done while driving
  • An estimated 73 million people listen to podcasts each month

Influencer Marketing

Growth

Platforms

  • 87% of respondents use Instagram for influencer marketing
  • 89% of marketers Instagram was the most important social media channel for influencer marketing
  • Influencers can be paid between $100 – $2,085 per post by brands.

SEO

Budget

  • Businesses with a marketing strategy allocate on average 41% of their budget to SEO
  • 34% of companies allocate more tham $1,000 per month to their link building efforts

Performance

  • 61% of marketers believe that SEO is the key to online success
  • SEO drives 1000%+ more traffic than organic social media
  • 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative

Customer Insights

  • 47% of consumers view 3-5 pieces of content created by a company before talking to a salesman from that company
  • 70-80% of people ignore paid search results, choosing to only click on organic search results
  • 75% of people never scroll past the first page of search engines
  • Google is the most popular search engine. As of 2020, Google accounts for more than 79% of total desktop search traffic
  • Businesses with online reviews are trusted by 73% of consumers
  • 88% of customers will call or visit a store within 24-hours of making a search from a mobile device
  • Around 8% of search queries are phrased as questions
  • Voice search currently accounts for 10% of total searches

Paid Per Click (PPC)

Company Insights

Customer Insights

  • PPC visitors are 50% more likely to purchase something than organic visitors.
  • 75% of people say paid search ads make it easier to find the information they are searching for on a website or search engine
  • 53% of paid clicks are made on mobile devices
  • In 2019 approximately 25.8% of global internet users were using ad blockers

Google Marketing Platform

Google Search

Google Ads

Marketing Automation

Company Insights

Our team at Eloquent can help you hit your marketing goals so you can spend less, and convert more. Get in touch today.

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