Artificial intelligence is quickly becoming a game-changing commodity in marketing. The technology behind it is improving dramatically and its uses are growing more varied and diverse than ever before. This article takes a look at some ways that this technology can be applied to various marketing tasks, including ad targeting, personalisation, SEO enhancement and automated reporting.
By streamlining a series of tasks and processes, marketing automation makes it possible for a small team to handle several layers of marketing activities that would be unachievable with traditional methods alone. Here we explore how.