Register Your Interest In Our 2023 EVP Training Program

EVP Training Program

Transform Your EVP in 2023

EVP marketing helps you reach prospective employees before they actively start looking for roles, providing you with a competitive eedge in attracting talent.

Eloquent have a team of experienced EVP Marketing content strategists, copywriters, HR experts, PR professionals and videographers to help bring your EVP strategy to life.

We also uniquely then use neuromarketing to measure the emotional response to your content with your prospective employee audience. This means you have the most scientifically validated and data driven campaign that is proven to grab attention and resonate with your ideal audience.

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Benefits of Marketing Your EVP

A Proven EVP Marketing Process

Our EVP marketing service follows a proven process, combining a deep understanding of what matters most to prospective employees with contextual awareness so we engage them with the right piece of EVP content to help move them to the next stage of the candidate journey.

Create awareness by giving prospective employees content that provides value
Increase applications by creating content that demonstrates that you are the best choice
Increase retention by utilising content to make employees feel valued
Create advocates by using video to tell the stories of your existing employees

Our Unique Approach

EVP Marketing Process

Staff Insights

We help you build a deeper understanding of what your current staff value about your EVP through our unique Employee Mindset Mapping process, developed in conjunction with a behavioural psychologist.

Candidate Journey

We develop content designed to move your prospective employees step by step through their candidate journey, combining multiple content types.

Precise Targeting

Our team of paid traffic experts are able to make sure your EVP content and messaging is seen by your precise target audience.

How We Can Help

EVP Marketing Services

We are able to support you in a wide range of EVP Marketing services to help you meet your goals including:

Work For Us Videos
EVP Development
Staff Testimonial Videos
Neuromarketing testing
Career Pages Design
Staff Onboarding Videos
EVP Marketing Campaigns
Benefits Brochure
EVP Marketing Strategy
Email Nurture Sequences
EVP Staff Research
Job Ad Frameworks

We Don't Like Pushy Salespeople Either,
So How About We Just Talk?

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The Challenge Of Attracting High Quality Talent

Does This Sound Familiar?

The common struggle for HR and Talent Acquisition teams is getting enough marketing support from their internal marketing teams. Whether it’s re-designing your career page or producing a “work for us” video, it’s always de-prioritised behind other work.

Here at Eloquent we have extensive experience designing and executing talent attraction and recruitment marketing campaigns.

We understand what it takes to promote your EVP to the right audience and together we can help you target and attract the talent you need.

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Testimonials

Trusted & Loved by Australia's Best

Kelsey Stevenson

Head Of Marketing, AIPM

"The team at Eloquent have been an excellent partner to work with in achieving our membership goals. They are proactive, communicate clearly, and have a methodical approach to delivering results. Our membership growth has significantly exceeded our expectations and we're excited to be building out future campaigns."

Louise Vigar

Network Marketing Manager - PKF

I am delighted to be working with the team at Eloquent. They are so easy to work with, reliable and the quality of their work, particularly their content generation and strategic thinking, is excellent – just what is required for our discerning audience. I would not hesitate to recommend Eloquent to other progressive businesses."

Matthew Garvey

Director - Four Corners Migration

"We have been working with Eloquent since the end of 2019. We have seen a real increase in engagement and I have been really impressed with how proactive the Eloquent team have been. Lots of new suggestions and a real drive to do more for us. I'm glad I finally took the step and starting working with Eloquent."

EVP Marketing Agency

How We Work

Eloquent uniquely combines behavioural psychology and neuromarketing to bring unmatched insights into your EVP marketing strategy.

Our team of expert marketers then help bring your EVP to life in the form of expertly crafted stories, to help you build stronger, deeper connections with prospective employees. We ensure that your EVP content not only resonates with your audience, but creates a reputation as an employer of choice.

Then our paid traffic experts develop end to end campaigns to ensure that your content is reaching the right audience.

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