EVP Marketing Services

Elevate Your Employer Brand & Attract the Best Talent with EVP Marketing

As the leading experts in EVP (Employee Value Proposition) marketing, we have the knowledge, skills and experience to turn your employer brand into a standout and strategic advantage in today’s competitive job market.

Our team of content strategists, copywriters, HR experts, PR professionals, and videographers work tirelessly to bring your unique employer brand strategy to life. But that’s just the beginning. By incorporating the latest in neuromarketing techniques, we measure the emotional impact of your employer brand, ensuring that your message connects with the hearts and minds of your ideal candidates.

Say goodbye to mediocre employer branding and hello to scientifically validated, data-driven campaigns that deliver real results. Trust Eloquent to elevate your employer brand, capture the attention of top talent and help you reach your business goals.

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Benefits of Marketing Your EVP

A Proven EVP Marketing Process

Attract, engage, and retain top talent with our proven EVP marketing strategy. Our deep understanding of what matters most to prospective employees, combined with our contextual awareness, ensures that we deliver content that speaks directly to them and moves them along the candidate journey.

Elevate Awareness with Valuable Content – Connect with prospective employees and make a lasting impression by delivering content that provides value and showcases your unique employer brand
Stand Out from the Crowd – Differentiate yourself from the competition and increase applications by creating content that demonstrates why your organization is the best choice for top talent
Nurture a Loyal Workforce – Keep your employees engaged and motivated by using content to make them feel valued and appreciated
Tell Your Story Through Video – Inspire confidence and build trust in your brand by sharing the stories of your existing employees and showcasing what it’s like to work for your organisation

Our Unique Approach

EVP Marketing Process

Staff Insights

We help you build a deeper understanding of what your current staff value about your EVP through our unique Employee Mindset Mapping process, developed in conjunction with a behavioural psychologist.

Candidate Journey

We develop content designed to move your prospective employees step by step through their candidate journey, combining multiple content types.

Precise Targeting

Our team of paid traffic experts are able to make sure your EVP content and messaging is seen by your precise target audience.

How We Can Help

EVP Marketing Services

Our comprehensive suite of employer brand marketing services will help you stand out from the crowd, capture the hearts and minds of your ideal candidates, and achieve your business goals.

Engaging Work For Us Videos
Crafting Compelling EVP Development
Emotive Staff Testimonial Videos
Scientifically Validated Neuromarketing testing
High Converting Career Page Design
Immersive Staff Onboarding Videos
Impactful EVP Marketing Campaigns
Compelling Benefits Brochure
Strategic EVP Marketing Strategy
Targeted Email Nurture Sequences
Insightful EVP Staff Research
Effective Job Ad Frameworks

We Don't Like Pushy Salespeople Either,
So How About We Just Talk?

Lets Talk

The Challenge Of Attracting High Quality Talent

We understand the challenges of employer branding

Attracting top talent is critical to the success of any organisation, but defining and promoting a compelling employer brand can be a daunting task.

For HR teams, juggling day-to-day responsibilities often leaves little time to focus on creating an effective EVP strategy. And for marketing teams, managing limited resources and competing priorities can make it challenging to devote the necessary attention and resources to an employer brand project.

What’s more, marketing an employer brand is a unique and complex task that requires specialised knowledge and expertise. Most organisations don’t have the resources and bandwidth to tackle this challenge on their own, lacking the time and resources needed to define and promote their employer brand in a meaningful way.

But that’s where Eloquent comes in. As experienced employer brand marketing experts with decades of experience in the industry, we understand the challenges facing HR and marketing teams when it comes to employer branding. We have smart and proven processes to help them define their EVP and know the tactical and practical ways to promote their employer brand to the right people.

At the intersection of HR, recruitment and marketing, we bring a unique set of skills to the table, enabling us to get things done for our clients. The result? An employer brand that truly resonates with the right candidates, helping our clients attract the best talent and achieve their strategic business goals.

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Testimonials

Trusted & Loved by Australia's Best

Kelsey Stevenson

Head Of Marketing, AIPM

"The team at Eloquent have been an excellent partner to work with in achieving our membership goals. They are proactive, communicate clearly, and have a methodical approach to delivering results. Our membership growth has significantly exceeded our expectations and we're excited to be building out future campaigns."

Louise Vigar

Network Marketing Manager - PKF

I am delighted to be working with the team at Eloquent. They are so easy to work with, reliable and the quality of their work, particularly their content generation and strategic thinking, is excellent – just what is required for our discerning audience. I would not hesitate to recommend Eloquent to other progressive businesses."

Matthew Garvey

Director - Four Corners Migration

"We have been working with Eloquent since the end of 2019. We have seen a real increase in engagement and I have been really impressed with how proactive the Eloquent team have been. Lots of new suggestions and a real drive to do more for us. I'm glad I finally took the step and starting working with Eloquent."

EVP Marketing Agency

How We Work

Unlock the full potential of your employer brand with our expert guidance and support. With decades of experience across multiple industries and geographies, our team has the expertise and know-how to develop, amplify and improve your employer brand.

We believe in taking a structured and consultative approach, working closely with your employees to define your employer brand architecture and messaging that truly reflects their experiences.

Elevate your brand with engaging, thought-provoking content, including compelling employer brand videos, impactful career pages, employee brochures, CEO welcome videos, culture-focused content, and more.

Our goal is to bring your employer brand to life, engaging and empowering your employees to become your brand ambassadors. We achieve this by leveraging the power of email and event activations, crafting email nurture sequences that are seamlessly integrated into your ATS, and reaching your target audience through social media, PR, and highly-targeted advertising campaigns on platforms like Google Ads, LinkedIn Ads, YouTube Ads, Facebook, and Instagram.

If you’re ready to take your employer brand to the next level, partner with the experts and make your mark as a business, HR, or talent leader. Choose us, the leader in employer brand marketing in Australia.

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Resources

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