In this pre-recorded training for B2B marketers, you’ll learn practical, actionable tactics that you can use to create a world class B2B content marketing strategy. Expect to explore new, innovative approaches that will multiply your content marketing results. Whether it’s a fundamental strategy or an untried technique, this pre-recorded webinar will provide you with a […]
EVP Marketing
EVP Marketing Services
Elevate Your Employer Brand & Attract the Best Talent with EVP Marketing
As the leading experts in EVP (Employee Value Proposition) marketing, we have the knowledge, skills and experience to turn your employer brand into a standout and strategic advantage in today’s competitive job market.
Our team of content strategists, copywriters, HR experts, PR professionals, and videographers work tirelessly to bring your unique employer brand strategy to life. But that’s just the beginning. By incorporating the latest in neuromarketing techniques, we measure the emotional impact of your employer brand, ensuring that your message connects with the hearts and minds of your ideal candidates.
Say goodbye to mediocre employer branding and hello to scientifically validated, data-driven campaigns that deliver real results. Trust Eloquent to elevate your employer brand, capture the attention of top talent and help you reach your business goals.
Benefits of Marketing Your EVP
A Proven EVP Marketing Process
Attract, engage, and retain top talent with our proven EVP marketing strategy. Our deep understanding of what matters most to prospective employees, combined with our contextual awareness, ensures that we deliver content that speaks directly to them and moves them along the candidate journey.
- Elevate Awareness with Valuable Content – Connect with prospective employees and make a lasting impression by delivering content that provides value and showcases your unique employer brand
- Stand Out from the Crowd – Differentiate yourself from the competition and increase applications by creating content that demonstrates why your organization is the best choice for top talent
- Nurture a Loyal Workforce – Keep your employees engaged and motivated by using content to make them feel valued and appreciated
- Tell Your Story Through Video – Inspire confidence and build trust in your brand by sharing the stories of your existing employees and showcasing what it’s like to work for your organisation
Our Unique Approach
EVP Marketing Process
How We Can Help
EVP Marketing Services
Our comprehensive suite of employer brand marketing services will help you stand out from the crowd, capture the hearts and minds of your ideal candidates, and achieve your business goals.
- Engaging Work For Us Videos
- Crafting Compelling EVP Development
- Emotive Staff Testimonial Videos
- Scientifically Validated Neuromarketing testing
- High Converting Career Page Design
- Immersive Staff Onboarding Videos
- Impactful EVP Marketing Campaigns
- Compelling Benefits Brochure
- Strategic EVP Marketing Strategy
- Targeted Email Nurture Sequences
- Insightful EVP Staff Research
- Effective Job Ad Frameworks
We Don't Like Pushy Salespeople Either,
So How About We Just Talk?
The Challenge Of Attracting High Quality Talent
We understand the challenges of employer branding
Attracting top talent is critical to the success of any organisation, but defining and promoting a compelling employer brand can be a daunting task.
For HR teams, juggling day-to-day responsibilities often leaves little time to focus on creating an effective EVP strategy. And for marketing teams, managing limited resources and competing priorities can make it challenging to devote the necessary attention and resources to an employer brand project.
What’s more, marketing an employer brand is a unique and complex task that requires specialised knowledge and expertise. Most organisations don’t have the resources and bandwidth to tackle this challenge on their own, lacking the time and resources needed to define and promote their employer brand in a meaningful way.
But that’s where Eloquent comes in. As experienced employer brand marketing experts with decades of experience in the industry, we understand the challenges facing HR and marketing teams when it comes to employer branding. We have smart and proven processes to help them define their EVP and know the tactical and practical ways to promote their employer brand to the right people.
At the intersection of HR, recruitment and marketing, we bring a unique set of skills to the table, enabling us to get things done for our clients. The result? An employer brand that truly resonates with the right candidates, helping our clients attract the best talent and achieve their strategic business goals.
Testimonials
Trusted & Loved by Australia's Best
Kelsey Stevenson
Head Of Marketing, AIPM
"The team at Eloquent have been an excellent partner to work with in achieving our membership goals. They are proactive, communicate clearly, and have a methodical approach to delivering results. Our membership growth has significantly exceeded our expectations and we're excited to be building out future campaigns."
Louise Vigar
Network Marketing Manager - PKF
I am delighted to be working with the team at Eloquent. They are so easy to work with, reliable and the quality of their work, particularly their content generation and strategic thinking, is excellent – just what is required for our discerning audience. I would not hesitate to recommend Eloquent to other progressive businesses."
Matthew Garvey
Director - Four Corners Migration
"We have been working with Eloquent since the end of 2019. We have seen a real increase in engagement and I have been really impressed with how proactive the Eloquent team have been. Lots of new suggestions and a real drive to do more for us. I'm glad I finally took the step and starting working with Eloquent."
EVP Marketing Agency
How We Work
Unlock the full potential of your employer brand with our expert guidance and support. With decades of experience across multiple industries and geographies, our team has the expertise and know-how to develop, amplify and improve your employer brand.
We believe in taking a structured and consultative approach, working closely with your employees to define your employer brand architecture and messaging that truly reflects their experiences.
Elevate your brand with engaging, thought-provoking content, including compelling employer brand videos, impactful career pages, employee brochures, CEO welcome videos, culture-focused content, and more.
Our goal is to bring your employer brand to life, engaging and empowering your employees to become your brand ambassadors. We achieve this by leveraging the power of email and event activations, crafting email nurture sequences that are seamlessly integrated into your ATS, and reaching your target audience through social media, PR, and highly-targeted advertising campaigns on platforms like Google Ads, LinkedIn Ads, YouTube Ads, Facebook, and Instagram.
If you’re ready to take your employer brand to the next level, partner with the experts and make your mark as a business, HR, or talent leader. Choose us, the leader in employer brand marketing in Australia.
Resources
Marketing Advice, Insights & Training
A well-crafted employer branding strategy can make all the difference in attracting and retaining the best talent for your organisation. One of the most effective ways to build and promote your employer brand is through carefully curated and engaging content. Here we explore the five key pillars for building a powerful employer brand through content, […]
Behavioural marketing is a powerful and data-driven approach that leverages insights into consumer behaviour to inform and shape marketing strategies. It is a discipline that has gained significant popularity in recent years, with businesses across all industries adopting it to improve their marketing outcomes. In this article, we will explore the advantages of using behavioural […]
We Don't Like Pushy Salespeople Either,
So How About We Just Talk?
Some Of Our Past & Present Clients
You Will Be In Good Company
Get In Touch
Let's explore how to promote your EVP together
Visit our contact us page and let us know the best way to get in contact with you so that we can begin to explore your marketing your EVP together.
