We help build your brand and drive business growth by implementing highly effective digital marketing strategies that capture the hearts and minds of your customers.

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1300 265 233

Business B2B Marketing Content Marketing Customer Research Insight LinkedIn Ads Marketing Funnel Marketing Strategy Paid Traffic Video Marketing YouTube Ads
Eloquent Marketing Method

The Eloquent Approach to Content Marketing

Our integrated content marketing methodology At Eloquent, we’ve developed a comprehensive approach to content marketing by combining critical insights about how people actually make buying decisions. Video builds trust in an AI world. Emotions fuel B2B decisions. Buyer journeys follow unpredictable paths. Different stakeholders require tailored content. Strategic amplification makes content visible. Your experts provide […]

Content Marketing B2B Marketing Business Insight
Content volume Blog Header

Are You Focused On Content Volume or Content Value?

The content volume trap Content volume is seductive. It’s easy to measure, provides a sense of accomplishment, and creates visible activity that leadership can recognise. “Look at all the content we’re creating!” Yet volume-focused content operations often lead to predictable challenges: Resources spread too thinly across too many pieces Diminishing returns as quality suffers Creator […]

B2B Marketing Content Marketing Marketing Strategy Paid Traffic Website Design YouTube Ads
Testimonial Video Blog Header

Client Success Stories Are Your Most Powerful (and Underused) Content

The content performance winner hiding in plain sight I spent last month conducting a detailed content analysis across 15 of our clients’ digital properties. The results were both striking and expected.  Across every industry—legal, accounting, IT, construction, healthcare, aged care, NDIS—one content type consistently outperformed everything else by margins that weren’t even close: Client success […]

B2B Marketing Content Marketing Marketing Strategy Video Marketing YouTube Ads
People Best Marketing Assets Blog Header

Your People Are Your Best Marketing Asset

The 40,000-view wake-up call I was reviewing analytics with a construction firm last week when something caught my eye. A simple two-minute video of their senior project manager explaining a complex foundation challenge had racked up over 40,000 views on LinkedIn. It was well-produced but straightforward—just their expert on site, speaking directly to camera about […]

B2B Digital Marketing B2B Marketing Content Marketing Customer Research Neuromarketing
Emotional Decisions Blog Header

The Emotional Side of B2B Decisions (That Nobody Talks About)

The myth of the rational business buyer I asked a room full of B2B marketers a question last week that made them visibly uncomfortable. “What emotions are driving your buyers’ decisions?” One person finally ventured, “Our clients are making data-driven decisions based on ROI and technical specifications.” Everyone nodded in agreement. And they were all […]

B2B Marketing Content Marketing LinkedIn Ads
Don't have invisible content

Great Content Nobody Sees Is a Waste of Your Budget

The invisible masterpiece I remember the exact moment. We were conducting a content audit for an organisation when I spotted something that made me physically wince. “This thought leadership report—the one your team spent six weeks creating—how many downloads has it had?” The project manager checked the analytics. “Nine.” Nine downloads. For a $15,000 investment. […]

B2B Marketing Business Content Marketing Customer Research Insight Marketing Strategy
Decision Table Content Strategy

Are You Creating Content for Everyone at the Decision Table?

The invisible decision-makers I heard something interesting during a client workshop last month. “We know our buyer perfectly,” the GM declared confidently. “Mid-level IT manager, technical background, 35-45, concerned about system integration.” The marketing director cleared her throat: “Except the IT manager never signs off on the purchase,” she said. “They champion it, but the […]

B2B Marketing Content Marketing Insight Marketing Strategy
marketing buyer journey

The Buyer Journey Isn’t a Straight Line (And What That Means for Your Content)

The myth of the linear buyer journey I’ve got a question for you. When was the last time you made a significant purchase by moving neatly from awareness to consideration to decision? Never, right? Yet this is exactly how most marketing teams structure their content—as if prospects follow a predictable, linear path that ends with […]

B2B Marketing Content Marketing Marketing Strategy
b2b marketing strategy playground

Your Content Marketing Strategy Needs a “Content Playground”

Why Your Content Marketing Strategy Needs a “Content Playground” in 2025 Have you noticed your carefully crafted marketing funnel isn’t delivering the results it once did? There’s a reason for that. The days of visualising a buyer journey of a neat, linear journey from awareness to decision have gone the way of the fax machine. […]

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