Here’s a truth that might sting a bit: most B2B content fails because we’re all making assumptions about what our customers care about. Sure, we have buyer personas. We’ve got market research. But when was the last time you actually sat down and listened to how your ideal customers think about their challenges? The Expensive […]
Marketing is about more than just selling products or services – it’s about creating emotional connections with your audience. When done well, emotionally engaging marketing can create lifelong customers who are invested in your brand and passionate about what you offer. But how do you create marketing campaigns that spark emotion and drive real results? […]
Why digital marketing analytics are important You’ve likely heard the phrase “what gets measured gets managed” before. It’s an adage used by marketers and managers alike, to remind us that if we don’t measure our progress, we’ll never know if we’re making progress. The same is true of digital marketing analytics; if we don’t measure […]