Our integrated content marketing methodology At Eloquent, we’ve developed a comprehensive approach to content marketing by combining critical insights about how people actually make buying decisions. Video builds trust in an AI world. Emotions fuel B2B decisions. Buyer journeys follow unpredictable paths. Different stakeholders require tailored content. Strategic amplification makes content visible. Your experts provide […]
The myth of the rational business buyer I asked a room full of B2B marketers a question last week that made them visibly uncomfortable. “What emotions are driving your buyers’ decisions?” One person finally ventured, “Our clients are making data-driven decisions based on ROI and technical specifications.” Everyone nodded in agreement. And they were all […]
The invisible decision-makers I heard something interesting during a client workshop last month. “We know our buyer perfectly,” the GM declared confidently. “Mid-level IT manager, technical background, 35-45, concerned about system integration.” The marketing director cleared her throat: “Except the IT manager never signs off on the purchase,” she said. “They champion it, but the […]
Here’s a truth that might sting a bit: most B2B content fails because we’re all making assumptions about what our customers care about. Sure, we have buyer personas. We’ve got market research. But when was the last time you actually sat down and listened to how your ideal customers think about their challenges? The Expensive […]
If you’re looking for a Sydney digital marketing agency, the process of choosing one can be intimidating. There are so many options out there and it can be difficult to know who to trust. It’s important to choose a partner that will not only provide your business with the services it needs but also fit […]
What is neuromarketing? Neuromarketing is an emerging science that has been gaining momentum in recent years as technology has advanced. Neuromarketing is the study of marketing, advertising and branding from a neuroscience perspective. The goal of neuromarketing is to design products that appeal to the emotional part of our brain by triggering certain chemicals such […]
Analytics are hugely important when it comes to digital marketing and understanding your customers. However, sometimes it can be difficult to decipher the massive amount of data available. In this blog post, I’m going to walk you through the different types of data available and how you can use them effectively to understand your customers. We’ll also look at some examples of great practices you can use straight away!
I couldn’t help but question the ethics of marketing with the recent Black Friday Sales. My inbox piled up with Friday Black Sales and Monday Cyber offers, tempting me with many one-liners, like: 1 day until Friday black sales. Cyber Friday. 25% off everything online. 25-60%…
So you know you should be conducting customer research and using the findings to supercharge your marketing campaigns. But what sort of questions should you ask to make sure you get amazing insight that you can use to improve your ads, website, landing pages, emails and…