Customer Research

Friday Black Sales: Are We Becoming Unethical Marketers?

I couldn’t help but question the ethics of marketing with the recent Black Friday Sales.   My inbox piled up with Friday Black Sales and Monday Cyber offers, tempting me with many one-liners, like:   1 day until Friday black sales. Cyber Friday. 25% off everything online. 25-60%...

Most Effective Customer Research Questions

So you know you should be conducting customer research and using the findings to supercharge your marketing campaigns. But what sort of questions should you ask to make sure you get amazing insight that you can use to improve your ads, website, landing pages, emails and...