Our integrated content marketing methodology At Eloquent, we’ve developed a comprehensive approach to content marketing by combining critical insights about how people actually make buying decisions. Video builds trust in an AI world. Emotions fuel B2B decisions. Buyer journeys follow unpredictable paths. Different stakeholders require tailored content. Strategic amplification makes content visible. Your experts provide […]
The content volume trap Content volume is seductive. It’s easy to measure, provides a sense of accomplishment, and creates visible activity that leadership can recognise. “Look at all the content we’re creating!” Yet volume-focused content operations often lead to predictable challenges: Resources spread too thinly across too many pieces Diminishing returns as quality suffers Creator […]
The invisible decision-makers I heard something interesting during a client workshop last month. “We know our buyer perfectly,” the GM declared confidently. “Mid-level IT manager, technical background, 35-45, concerned about system integration.” The marketing director cleared her throat: “Except the IT manager never signs off on the purchase,” she said. “They champion it, but the […]
The myth of the linear buyer journey I’ve got a question for you. When was the last time you made a significant purchase by moving neatly from awareness to consideration to decision? Never, right? Yet this is exactly how most marketing teams structure their content—as if prospects follow a predictable, linear path that ends with […]
In the world of human resources and recruitment, the quest for top-tier talent is an ongoing endeavour. Whether you’re a seasoned HR professional or an experienced marketer, understanding the ins and outs of employer branding is essential. With the Australian job market buzzing like never before, we at Eloquent delve into the latest Australian employer […]