Behind every B2B purchase decision lies a web of human emotions, group dynamics, and psychological drivers that most marketing completely misses. While business decisions appear rational on the surface, human psychology drives the entire process. “The data shows that 95% of purchase decisions happen in the subconscious mind,” explains Sean Withford, co-founder and director of […]
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Right now you are exploring your options and you are most likely in “discovery mode.” You are building an understanding of who is out there, what your options are, and evaluating what solution will be a best fit for your needs.
You don’t want a high pressure sales pitch, or a faux “Strategy Session” with an inexperienced salesperson, that turns out to just be another sales pitch.
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Most B2B marketers are trapped in a content calendar cycle that undermines their marketing effectiveness. They diligently plan monthly themes, schedule social posts, and tick off blog topics – yet struggle to generate meaningful business results. “The traditional B2B content calendar approach fundamentally misunderstands how B2B buying decisions actually happen,” explains Sean Withford, co-founder and […]
Stop Random Acts Of Marketing Have you ever felt like your content marketing efforts are scattered and ineffective? This common issue, known as “random acts of marketing,” involves creating various assets without a clear understanding of the buyer journey and without a consistent publishing strategy. This fragmented approach leads to poor results and wasted resources. […]
Who Are Eloquent?
Eloquent harness human insight and sales psychology to deliver powerful digital marketing.
We help build your brand and drive business growth by implementing highly effective digital marketing strategies that capture the hearts and minds of your customers.
We uniquely use deep audience insights, neuromarketing technology, and behavioural marketing principles to amplify the performance of your digital marketing.
That’s why marketers and business leaders choose our experienced team and robust marketing methodology to help them deliver winning brand and marketing campaigns.