In this pre-recorded training for B2B marketers, you’ll learn practical, actionable tactics that you can use to create a world class B2B content marketing strategy.

Expect to explore new, innovative approaches that will multiply your content marketing results. Whether it’s a fundamental strategy or an untried technique, this pre-recorded webinar will provide you with a toolkit brimming with ideas that you can implement immediately.

What You Will Learn

• A best practice framework for your content strategy based on B2B buyer enablement content strategies and Account Based Marketing (ABM) principles
• We will map out a 12-month plan, ensuring you have a solid strategy throughout 2024.
• You’ll learn about the key metrics that will keep your strategy on track.
• We’ll discuss what’s currently succeeding in B2B content and what’s not.
• Expect practical, real-world examples of effective B2B marketing.
• Discover new, efficient ways to approach thought leadership and buyer enablement.
• Learn how to amplify your content through various channels including paid traffic, social media, and email.Essential Details