The myth of the rational business buyer I asked a room full of B2B marketers a question last week that made them visibly uncomfortable. “What emotions are driving your buyers’ decisions?” One person finally ventured, “Our clients are making data-driven decisions based on ROI and technical specifications.” Everyone nodded in agreement. And they were all […]
What is neuromarketing? Neuromarketing is an emerging science that has been gaining momentum in recent years as technology has advanced. Neuromarketing is the study of marketing, advertising and branding from a neuroscience perspective. The goal of neuromarketing is to design products that appeal to the emotional part of our brain by triggering certain chemicals such […]