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Marketing Strategy
Influence In Marketing

The Six Principles Of Persuasion: How to use Cialdini’s “Influence” To Win Customers

In his book “Influence: The Psychology of Persuasion,” Dr. Robert Cialdini shares six key principles of persuasion that can be applied to marketing efforts in order to more effectively influence and persuade potential customers. These principles, which include reciprocation, authority, scarcity, consistency, liking, and social proof, are based on years of research and are designed […]