Our integrated content marketing methodology At Eloquent, we’ve developed a comprehensive approach to content marketing by combining critical insights about how people actually make buying decisions. Video builds trust in an AI world. Emotions fuel B2B decisions. Buyer journeys follow unpredictable paths. Different stakeholders require tailored content. Strategic amplification makes content visible. Your experts provide […]
The content performance winner hiding in plain sight I spent last month conducting a detailed content analysis across 15 of our clients’ digital properties. The results were both striking and expected. Across every industry—legal, accounting, IT, construction, healthcare, aged care, NDIS—one content type consistently outperformed everything else by margins that weren’t even close: Client success […]
The 40,000-view wake-up call I was reviewing analytics with a construction firm last week when something caught my eye. A simple two-minute video of their senior project manager explaining a complex foundation challenge had racked up over 40,000 views on LinkedIn. It was well-produced but straightforward—just their expert on site, speaking directly to camera about […]
B2B marketers are continually searching for the most impactful and cost-efficient ways to reach their target audience. And while many have been quick to embrace the power of social media platforms such as LinkedIn, Facebook, and Twitter, many are overlooking a critical component of their content marketing plan: YouTube. Here at Eloquent we believe that […]
If you’re a business owner or marketer looking to reach a large, engaged audience, YouTube ads should be on your radar. With over 2 billion monthly active users, YouTube is the world’s largest video platform and offers a range of ad formats and targeting options to help businesses connect with their target audience. In this […]