Marketing leaders are no strangers to juggling multiple priorities, but now they face a new challenge: an AI that might just want to take over the campaign reins. It’s no longer a distant threat; it’s already here, sipping your coffee and asking if it can handle your marketing strategy. Agentic AI in marketing represents systems […]
In his book “Influence: The Psychology of Persuasion,” Dr. Robert Cialdini shares six key principles of persuasion that can be applied to marketing efforts in order to more effectively influence and persuade potential customers. These principles, which include reciprocation, authority, scarcity, consistency, liking, and social proof, are based on years of research and are designed […]