How You Can Be Everywhere That Your Ideal Customers Are
B2B marketers, sales leaders and stick-figure lovers – this video is for you!
This is the tactic that is crushing it for our clients at the moment – so much so that I don’t really want to share it.
This approach works really well if you have a defined target audience of specific prospects you want to sell your solutions into.
How our omnipresence marketing strategy works:
- Get a list of your ideal prospects
- Upload them as a custom audience into the relevant ad platforms
- Target them with high-value content across multiple platforms
- Follow them up with some one-to-one email outreach (you can use some smart automation here)
- Follow it up with calls if they haven’t responded to your 1-to-1 email outreach
It works because:
- You are everywhere they are
- The tight audience targeting means no wastage of your advertising budget
- Your email outreach and calls are going to EXACTLY the same people that have been seeing your marketing over the last few weeks / months
The close alignment of sales and digital marketing, and virtually no ad spend wastage is why I love this strategy.
Want more from your digital marketing? Click here to sign up for our free training on how you can Predictably Get New Customers Using This Step-By-Step Approach To Digital Marketing.
In the training you will learn:
- The consistently overlooked marketing tactic you can start using today in your business to reliably generate new customers.
- How one simple change to your approach can result in qualified customers actively booking time in your sales team’s calendars.
- The sales psychology framework (that I guarantee you haven’t used before) that will explore you marketing performance.