The war for talent is real in Australia with the lowest unemployment rate on record in over 50 years.

As a HR professional, you understand the crucial role employer branding plays in attracting and retaining the best employees.

A strong, compelling Employer Value Proposition (EVP) is essential to stand out in today’s competitive job market, but creating and maintaining an effective employer brand can be a challenging task.

Marketing is often the first team that comes to mind when it comes to creating a strong brand image, but the reality is that they often struggle to help with employer branding.

Marketing teams are already stretched thin with their own targets, Key Performance Indicators (KPIs), and limited resources, making it difficult for them to take on the additional burden of employer branding.

In this article, we’ll explore the reasons why marketing can’t always be the knight in shining armour HR needs to fix its employer brand problems, and what HR teams can do to solve their employer brand challenges without relying solely on marketing.

Why Marketing Can’t Always Be the Solution

Marketing Have Their Own Targets, KPIs, and Metrics for Success
Marketing teams have their own set of targets, KPIs, and metrics they aim to achieve, and unfortunately, employer branding may not always be the first priority. They also have their own budgets and resources to focus on growing their own brand, and taking on employer branding can put additional strain on their already limited time and resources.

Growing Your Own Brand & Driving Demand Is A Full-Time Job (or Jobs)
Marketing teams are busy being focused on growing their own brand and achieving customer acquisition targets, which takes up all of their time and energy. The reality is that they likely don’t have the extra time and resources to invest in growing your employer brand.

Marketing Don’t Have A Focus On Employee Experience
While marketing teams understand your target audience, they may not have the same level of insight into the employee experience. Employer branding is about creating a positive perception of your company as a great place to work, and this requires a deep understanding of the employee experience, workplace culture, and what motivates employees.

Marketing People Aren’t HR People
Marketing teams may not have the same level of HR knowledge and skills as HR professionals. They may not be familiar with the latest HR trends, employee engagement strategies, and recruitment best practices, which are essential for a successful employer brand.

So, What’s the Solution?

The Solution: Collaborate with Marketing and Partner with an Employer Branding Agency

Collaborating with Marketing: Key to Consistency
When it comes to your employer brand, involving marketing is a must. They play a critical role in ensuring consistency with your company’s overarching messaging and keeping things on brand. But, as we discussed, marketing has their own targets, metrics, and limited resources. Consider bringing in a 3rd party that understand the HR, Talent Acquisition, and HR perspectives, and is able to align and collaborate to reach your objectives while staying true to your brand and not creating additional work for your marketing team.

The Power of a Specialised Employer Branding Agency Like Eloquent
That’s where partnering with a specialised employer branding agency, like Eloquent, comes in.

We have a team of experts – including content strategists, videographers, web designers, copywriters, and designers – who are deeply experienced in employer brand marketing. Our agency can help you define, create, and amplify your employer brand from an execution perspective, all while working closely with your marketing team to keep things consistent with your company’s messaging.

The founders of Eloquent each have 20 years of dedicated experience in employer branding, talent acquisition, and recruitment marketing and are uniquely able to help you achieve your objectives.

Leave the Heavy Lifting to the Experts
By partnering with Eloquent, you can focus on your HR initiatives while leaving the employer branding heavy lifting to us. We have the expertise and resources to help you build a strong EVP that will attract and retain top talent. We’ll help you define your employer brand, craft compelling messaging and visuals, and promote your EVP through targeted campaigns and promotions.

Investing in a specialised employer branding agency is a smart move for HR professionals looking to solve their employer brand challenges and attract top talent. Let’s work together to create a compelling Employer Value Proposition that sets your company apart.

Eloquent Is The Right Partner To Help You Develop Your Employer Branding

Employer branding is a vital aspect of attracting and retaining top talent. It requires a holistic approach, involving HR and marketing teams in a seamless collaboration. Partnering with a specialised marketing agency like Eloquent ensures you have the expertise, experience, and resources necessary to build a strong EVP.

Our team of experts, including content strategists, videographers, web designers, copywriters, and designers, are equipped to help you define, create, and amplify your employer brand while staying on brand and aligned with your company’s overarching messaging.

At Eloquent, we partner with both HR and marketing to ensure a successful and cohesive employer brand strategy. We can give your organisation the additional resources to deliver on your EVP marketing strategy, while collaborating with your marketing team to ensure we’re on brand.

Don’t let the challenge of employer branding hold you back from attracting and retaining top talent.

Partner with us today and let us help you create a compelling and effective EVP that will set you apart in the competitive job market.