Today Australia’s job market it the most competitive it has ever been in over 50 years. It’s no longer enough to simply post a job listing and hope for the best. To attract top talent to your company, you need to have a strong employer brand that sets you apart from your competitors. And one of the most effective ways to showcase your employer brand is through the use of employer branding videos.

What are employer branding videos, you ask? Simply put, they are videos that showcase your company culture, values, and people. They allow potential candidates to get a glimpse of what it’s like to work at your company and can help you stand out from other employers. In fact, according to a survey by CareerBuilder, job seekers are 45% more likely to apply for a job if the company has an employer branding video. You can learn more employer brand statistics shared by LinkedIn here.

So, how do you create an employer branding video that truly represents your company and appeals to your target audience? Let’s break it down step by step.

Step 1: Identify your key messages

The first step in creating an effective employer branding video is to identify your key messages. What do you want to communicate to potential candidates? Is it your company culture? Your commitment to diversity and inclusion? Your focus on career development? Whatever it is, make sure it’s clear and consistent throughout your video.

For example, let’s say you’re a tech start-up based in Sydney that is looking to attract young graduates. Your key messages might include your fast-paced and innovative work environment, your commitment to using cutting-edge technology, and your focus on employee growth and development.

Step 2: Determine the tone and style for your employer branding video

The tone and style of your employer branding video will depend on your brand personality and the type of candidates you’re trying to attract. For example, if you’re targeting young graduates, you might want to go for a more casual and humorous tone. If you’re targeting more senior candidates, you might want to go for a more professional and polished tone.

When determining your tone and style, consider your company values and what sets you apart from your competitors. Do you have a unique brand personality or company culture? Do you have a fun and quirky team that loves to joke around? Use these elements to guide your tone and style.

Step 3: Choose the types of employer brand video you are going to make

There are many types of employer branding videos you can create, from interviews with employees to footage of your office and events. Here are some ideas to get you started:

Employee testimonials: Ask your employees to share their experiences working at your company and what they love about it. This is a great way to showcase your company culture and values.

Day in the life: Give potential candidates a behind-the-scenes look at a typical day at your company. This can include footage of meetings, collaboration, and social events.

Recruitment process: Show potential candidates what your recruitment process looks like, from application to offer. This can help alleviate any anxiety they may have about the process.

Company values: Highlight your company’s values and how they are reflected in your everyday operations. This can include examples of how you give back to the community, promote sustainability, or foster a diverse and inclusive workplace.

Step 4: Shoot and edit your video

Once you’ve determined your key messages, tone and style, and content, it’s time to shoot and edit your employer branding video. If you have the resources, you may want to consider hiring a professional corporate video production company in Sydney to help you with the process.

When shooting your video, make sure to use high-quality equipment and lighting, and consider using a mix of interviews, footage, and animations to keep your audience engaged. When editing your video, make sure to use your key messages, tone and style, and content as a guide, and make sure to keep your video concise and to the point. Aim for a length of around 2-3 minutes, as anything longer may risk losing your audience’s attention.

Step 5: Promote your video

Congratulations, you’ve created an amazing employer branding video! Now it’s time to promote it and get it in front of your target audience.

There are many ways to promote your employer branding video, including:

• Sharing it on social media: Post your video on your company’s social media channels, such as LinkedIn, Facebook, Twitter, and Instagram. Encourage your employees to share the video with their networks as well.
• Adding it to your careers page: Embed your video on your company’s careers page to give potential candidates a better idea of what it’s like to work at your company.
• Including it in your job listings: Add a link to your video in your job listings to attract more candidates.
• Using paid advertising: Consider using paid advertising, such as LinkedIn or Facebook ads, to promote your video to a wider audience.

In conclusion, employer branding videos are a powerful tool for showcasing your company culture, values, and people, and can help you attract top talent to your company. By following these steps and incorporating your key messages, tone and style, and content, you can create a video that truly represents your company and appeals to your target audience.

Ready to take your employer branding to the next level? Speak with the team at Eloquent, Sydney’s experts in creating highly compelling, authentic, and engaging employer brand content. Our team of experienced professionals can help you create an employer branding video that truly represents your company and appeals to your target audience. Contact us today to get started!