Stop Random Acts Of Marketing Have you ever felt like your content marketing efforts are scattered and ineffective? This common issue, known as “random acts of marketing,” involves creating various assets without a clear understanding of the buyer journey and without a consistent publishing strategy. This fragmented approach leads to poor results and wasted resources. […]
Neuromarketing Testing
Neuromarketing Testing Services
Design & Deliver More Persuasive Marketing
Imagine being able to peek into your ideal customer’s brain and see how they emotionally respond to your marketing?
You would know precisely which elements of your messaging, ads, landing pages and videos resonate with your audience.
We know that your brand is what people feel when they encounter your brand, so we use neuroimaging tools to measure your customers’ emotional responses to your marketing and advertising campaigns. Marketing that creates a deeper emotional response helps create more loyal fans and advocates for your business.
We uncover the hidden triggers that turn prospective customers into loyal fans and use them to design more engaging, persuasive and memorable marketing for your business.
Benefits Of Neuromarketing
See Your Customer's Emotional Response To Your Marketing & Make Smarter Marketing Decisions
Neuromarketing helps you understand the relationship between your marketing and your customer’s emotions. The more you know about how people react to different stimuli, the better you can design your marketing campaigns to appeal to them.
- Create a deeper emotional connection with your prospective buyers
- Neuromarketing helps you figure out what exactly is causing an emotional response in your audience
- Optimise and predict the performance of your marketing creative before your campaign launches
- Neuromarketing can help you avoid marketing mistakes and make better-informed decisions.
Our Unique Approach
Neuromarketing Testing Process
How We Can Help
What Marketing Assets Can Be Tested?
We are able to test and optimise a wide variety of marketing assets to help you understand how your audience is emotionally responding to your creative.
- Branding & Logos
- Packaging
- Websites
- TV Commercials
- Social & Display Ads
- Value Proposition Statements
- Product Designs
- Sales Pitches
- Product Demonstrations
- Webinars
- Investor Pitches
- Usability Testing
We Don't Like Pushy Salespeople Either,
So How About We Just Talk?
The Challenge Marketer's Face
Does This Sound Familiar?
Making the right marketing decisions is hard.
You want to create marketing that resonates with your audience, but it can be hard to know what emotional angles to use, or what the best assets are for your brand.
Eloquent helps you make smarter marketing decisions by visualising the emotional response of your audience. We’ll work with you to create more persuasive and memorable marketing for your brand.
We’ll take a look at how different groups of people respond emotionally to different messages and assets, and then give you insight into how we can turn those insights into better messaging for your brand.
Testimonials
Trusted & Loved by Australia's Best
Kelsey Stevenson
Head Of Marketing, AIPM
"The team at Eloquent have been an excellent partner to work with in achieving our membership goals. They are proactive, communicate clearly, and have a methodical approach to delivering results. Our membership growth has significantly exceeded our expectations and we're excited to be building out future campaigns."
Louise Vigar
Network Marketing Manager - Bentleys
I am delighted to be working with the team at Eloquent. They are so easy to work with, reliable and the quality of their work, particularly their content generation and strategic thinking, is excellent – just what is required for our discerning audience. I would not hesitate to recommend Eloquent to other progressive businesses."
Matthew Garvey
Director - Four Corners Migration
"We have been working with Eloquent since the end of 2019. We have seen a real increase in engagement and I have been really impressed with how proactive the Eloquent team have been. Lots of new suggestions and a real drive to do more for us. I'm glad I finally took the step and starting working with Eloquent."
Neuromarketing Agency
How It Works
The days of guessing what customers want and need are over.
Neuromarketing is a powerful tool that allows you to understand your customers’ emotions and unconscious desires.
With this knowledge, you can create more compelling marketing campaigns that connect with your audience on an emotional level.
And how do you know what’s working? Using neuromarketing, you can see the impact of your marketing campaigns in real-time, so you can adapt them quickly and make adjustments as needed.
Neuromarketing helps businesses make sense out of their customer data and make better decisions about their marketing strategies, ultimately leading to higher sales and increased profits for your company.
Resources
Marketing Advice, Insights & Training
In this pre-recorded training for B2B marketers, you’ll learn practical, actionable tactics that you can use to create a world class B2B content marketing strategy. Expect to explore new, innovative approaches that will multiply your content marketing results. Whether it’s a fundamental strategy or an untried technique, this pre-recorded webinar will provide you with a […]
A well-crafted employer branding strategy can make all the difference in attracting and retaining the best talent for your organisation. One of the most effective ways to build and promote your employer brand is through carefully curated and engaging content. Here we explore the five key pillars for building a powerful employer brand through content, […]
We Don't Like Pushy Salespeople Either,
So How About We Just Talk?
Some Of Our Past & Present Clients
Experienced Partners With B2B & Professional
Experienced Partners With B2B & Professional
Services Organizations
Get In Touch
Let's explore how to grow your
Let's explore how to grow your
business together
Visit our contact us page and let us know the best way to get in contact with you so that we can begin to explore your marketing together.
