Most Content Marketing Campaigns Fail Due To Random Acts Of Marketing
Stop Random Acts Of Marketing Have you ever felt like your content marketing efforts are scattered and ineffective? This common issue, known as “random acts of marketing,” involves creating various assets without a clear understanding of the buyer journey and without a consistent publishing strategy. This fragmented approach leads to poor results and wasted resources. […]
Marketing Masterclass: B2B Content Marketing Playbook
In this pre-recorded training for B2B marketers, you’ll learn practical, actionable tactics that you can use to create a world class B2B content marketing strategy. Expect to explore new, innovative approaches that will multiply your content marketing results. Whether it’s a fundamental strategy or an untried technique, this pre-recorded webinar will provide you with a […]
5 Key Pillars for Building a Powerful Employer Brand Through Content Marketing
A well-crafted employer branding strategy can make all the difference in attracting and retaining the best talent for your organisation. One of the most effective ways to build and promote your employer brand is through carefully curated and engaging content. Here we explore the five key pillars for building a powerful employer brand through content, […]
YouTube Ads: The Missing Piece in Your B2B Content Marketing Puzzle
B2B marketers are continually searching for the most impactful and cost-efficient ways to reach their target audience. And while many have been quick to embrace the power of social media platforms such as LinkedIn, Facebook, and Twitter, many are overlooking a critical component of their content marketing plan: YouTube. Here at Eloquent we believe that […]
B2B Content Marketing Gets Personal with Behavioural Tactics
Behavioural marketing is a powerful and data-driven approach that leverages insights into consumer behaviour to inform and shape marketing strategies. It is a discipline that has gained significant popularity in recent years, with businesses across all industries adopting it to improve their marketing outcomes. In this article, we will explore the advantages of using behavioural […]
7 Benefits of Working with a Full Service Digital Marketing Agency
Are you considering hiring a full service digital marketing agency to help grow your business? If so, this blog is for you. Here we discuss the 7 key benefits of working with a full-service digital marketing agency and how they can help your business succeed. By the end of this blog, you’ll better understand why […]
How To Hire A Digital Marketing Agency
As a marketer, you know the importance of having a strong digital presence. But with so many digital marketing agencies out there, you are probably asking yourself “How to hire a digital marketing agency?” It’s crucial to find an agency that understands your audience, works in a collaborative and transparent manner, and has the experience […]
Build Your 2023 Marketing Strategy: A Practical Step-by-Step Guide
Are you a marketer looking to up your game in 2023? A well-crafted 2023 marketing strategy can mean the difference between success and mediocrity (or even failure). But where do you even start? We’ve put together a step-by-step guide to help you craft a 2023 marketing strategy that will set you up for success. From […]
The Six Principles Of Persuasion: How to use Cialdini’s “Influence” To Win Customers
In his book “Influence: The Psychology of Persuasion,” Dr. Robert Cialdini shares six key principles of persuasion that can be applied to marketing efforts in order to more effectively influence and persuade potential customers. These principles, which include reciprocation, authority, scarcity, consistency, liking, and social proof, are based on years of research and are designed […]
5 Tips for Creating Emotionally Engaging Marketing Campaigns
Marketing is about more than just selling products or services – it’s about creating emotional connections with your audience. When done well, emotionally engaging marketing can create lifelong customers who are invested in your brand and passionate about what you offer. But how do you create marketing campaigns that spark emotion and drive real results? […]